Notes & quotes from How We Think

From the introduction of the book which she describes in terms of comparative media studies:

How do we think? This book explores the proposition that we think through, with, and alongside media. This, of course, is not a new idea. Marshall McLuhan, Friedrich Kittler, Lev Manovich, Mark Hansen, and a host of others have made similar claims. Building on their work, this book charts the implications of media upheavals within the humanities and qualitative social sciences as traditionally print-based disciplines such as literature, history, philosophy, religion, and art history move into digital media. While the sciences and quantitative social sciences have already made this transition, the humanities and qualitative social sciences are only now facing a paradigm shift in which digital research and publication can no longer be ignored.

She deploys the term technogenesis:

technogenesis, the idea that humans and technics have coevolved together.


Contemporary technogenesis, like evolution in general, is not about progress. That is, it offers no guarantees that the dynamic transformations taking place between humans and technics are moving in a positive direction. Rather, contemporary technogenesis is about adaptation, the fit between organisms and their environments, recognizing that both sides of the engagement (humans and technologies) are undergoing coordinated transformations.